Thinking of taking your trade to other countries? For those with their sights set far and wide, international business can be very appealing, offering vast opportunities for investment, growth and diversification. However, selling abroad is not without its risks and challenges. That’s why it’s imperative that you protect the business by minimising these potential issues when dealing with organisations in different countries.
Whatever the reasons for going overseas with your trade, it’s important to familiarise yourself with the processes, terms and concepts before making any decisions. Here, we’ll run through the most important factors of international trade, guiding beginners through the considerations that businesses need to know when looking to expand their activities internationally.
What kinds of international trades exist?
The trade of purchasing goods and services from a foreign country because the business’ home country cannot produce the goods/services in sufficient quantities or at a competitive cost.
The sale of locally-manufactured goods and services to foreign countries. Essentially, export trade is considered the opposite of import trades.
Entrepot trades combine both exports and imports; goods and services are imported from one country so that they can then be exported to another country. The imported goods are not used for consumption or sale in the importing country; rather the importing country adds value to the goods before exporting them.
Many countries use such trades for the following reasons:
What are the benefits of international trade?
International trades afford those countries involved many advantages compared to solely operating in their local markets, including:
What do you need to consider before trading abroad?
Do you sell a high-quality product? If so, this shouldn’t be a problem. But if you use a cheap supplier, the product may reflect the price. Lower-quality stock may result in returns, which can cost businesses a fortune, especially with currency conversions to factor in as well. Strike a balance between the price of suppliers and keeping your customers happy.
While you may be used to certain approaches and methods in the UK, they may not necessarily translate to foreign markets. Be sure to research the culture and beliefs of the country you plan on trading with, and if you’re doing a lot of marketing, be mindful of potentially offending your target audience.
If your competitors have set up shop in your proposed markets, then use their presence to your advantage. For a start, it could show that there’s a demand for your service or product in this market. Additionally, it provides you with an opportunity to see what’s working for your competitors and what isn’t; from here, you can work out how you’ll differentiate yourself from others.
Get used to the departure lounge, because you’ll be doing your fair share of globetrotting if you trade internationally. From market research and partner meetings to dropping in to see how business is, there’ll be plenty of travelling abroad if you want to do things right. While you can do things virtually, it’s recommended that you do as much as possible in person – but make sure you factor in the time and travel costs if you’re really committed to it.
Unless you can converse in their native tongue, there’s a chance you’ll need to hire a translator if you want to do business with non-English speaking markets. In which case, hiring bilingual staff is another cost you’ll have to consider.
Business laws and employee rights can become tangled up across different countries, so make sure you’re up to speed on anything you may be dealing with in terms of legality. There’s a chance you may have to hire more legal help if not.
Like what you’re reading? There's even more content on our social media – why not follow us to keep up to date with all things Gazprom Energy?
How can you protect your business?
It’s essential that you protect your business as much as possible when dealing with international organisations. Information is crucial – your first steps should be to do the requisite research on who you’ll be dealing with; you want to be as well informed as you can, to minimise your exposure to risks.
Use local and international credit reports to cross-reference those you’ll be dealing with to check if they’re solvent. Certain credit reports alert you to changes in companies’ credit scores in real-time, providing you with a constant reference about whether these companies are safe to start trading with.
If it comes to a point where you have to collect debt from abroad, you may find the process a difficult one to resolve. It can be hard enough recovering debt at home, so it’s important to include clauses in your contract to ensure both parties agree to apply British law in the event of any disputes. A paper trail will make proving claims a lot easier, especially where electronic evidence is not admissible.
Be aware of certain processes that can help you reclaim money too, such as the European Order for Payment Procedure (EOPP), the European Small Claims Procedure (ESCP) and the European Enforcement Order (EEO). It’s worth noting that these processes are not a failsafe, so as mentioned above, carrying out proper credit checks before doing any business abroad is critical.
Gazprom Energy is a leading and award-winning business energy supplier, helping thousands of small businesses manage their gas and electricity contracts. To find out more about what we can offer your business, visit the homepage or call us today on 0161 837 2295.
The views, opinions and positions expressed within this article are those of our third-party content providers alone and do not represent those of Gazprom Energy. The accuracy, completeness and validity of any statements made within this article are not guaranteed. Gazprom Energy accepts no liability for any errors, omissions or representations.
International expansion strategy: How to prepare your business for overseas growth
How to create an effective stakeholder engagement strategy
The Nord Stream 2 gas pipeline explained